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One major challenge in developing AR is making apps cross-platform. There’s also the unfortunate truth that cross-platform applications will most likely not be quite as good as the full potential of native ones. However, cross-platform apps can be very high quality if the right steps are taken. Cross-platform AR is easier to code and can result in a faster time to market. However, performance and presentation can suffer. 

Generally, it’s better to keep an app native if the app is very complex and needs to use the full potential of native features. However, if the app is simpler and doesn’t need extremely high performance, cross-platform will do just fine. 

For example, if you are creating an online store where 90% of the functionality is not platform-dependent, does not require maximum performance and has a simple product preview module in AR, then you can opt for cross-platform AR. But if we deal with an application whose functionality requires maximum performance or is platform-dependent, then the native option is better. This applies to projects such as 3D scanning or AR navigation.

Working with an augmented reality development company is a great way to build cross-platform applications with the highest quality possible. This allows you not only to improve the quality of your product but also helps you focus on other aspects of your business. 

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