Healthcare and Augmented Reality
According to Deloitte Research, augmented reality and AI will transform the traditional healthcare business model by offering AR/MR-enabled hands-free solutions and IA-based diagnostic tools. For example, Microsoft...
AR Glasses, Future or Fiction?
It seems like with every year that passes, comfortable and consumer-friendly AR glasses are just around the corner. One of the latest devices up in...
Cross-Platform AR Gains Prominence
One major challenge in developing AR is making apps cross-platform. There’s also the unfortunate truth that cross-platform applications will most likely not be quite as...
WebAR: Better Accessibility with Compromise
Another important trend in augmented reality is WebAR. Powered by web browsers, WebAR doesn’t require users to download additional software. This is the best-case scenario...
Mobile Augmented Reality is Evolving
One of the main vehicles for delivering augmented reality experiences has been mobile devices. Most consumers have some kind of mobile device, and AR headsets...
Augmented Reality Meets Artificial Intelligence
There are two ways that artificial intelligence plays nicely with augmented reality: Artificial intelligence powers facial and spatial recognition software needed for AR to function. ...
Augmented Reality Trends of 2023: New Milestones in Immersive Technology
Innovative technologies transform science fiction into reality, and AR is undoubtedly one of them. Holograms, like in the Star Wars and the Marvel movies, now...
Examples of augmented reality brand experiences
1. Walmart – testing AR for inventory In October 2020, Walmart announced that it would be turning four of its physical retail stores into ‘test...